
EM · est. VBYour business probably doesn’t need more marketing. It needs something worth noticing.
We help businesses solve growth, brand, creative, digital and technology problems using whatever actually makes sense.
Tell us what you’re trying to change →Virginia Beach · Chicago · London

What are you
trying to change?
More traffic might help. But we’d rather figure out why the traffic you already have isn’t doing more first.
Growth →We can help shape it, position it, build it, launch it and make people care.
Launch →We figure out what needs to change without throwing away what still works.
Reinvent →Usually the brand moved slower than the business did. We close the gap without starting from zero.
Branding & rebranding →Excellent. Normal ideas rarely have that problem. Strategy, product thinking, AI and design, in whatever mix the idea needs.
Intelligence →
Whatever the medium.
Make it matter.
We care more about what moves the business than what department it belongs to.
See everything we do →
Shot in Virginia Beach.
No turtleneck was harmed.
← flip me back
Who’s actually on the other side?
Hi. I’m Jeff.
I’ve spent a career sitting in pretty much every seat around this table: inside big companies, building companies, hiring agencies, being the agency, launching things, fixing things, and occasionally wondering why everyone made something so complicated.
Extra Medium came from wanting to do the useful parts without all the theater.
Founder-led.
Built around the right people for the problem.

Big company.Small company.Important problem.
Sometimes we’re brought in for one specific thing. Sometimes we become the senior marketing brain for the business. Sometimes somebody calls and says: “This isn’t working and we’re not sure why.” All perfectly reasonable ways to start.
We’ve been
in the room.
More importantly, we’ve been responsible for what happened after the meeting.
Enterprise, startups, ecommerce, healthcare, media, entertainment, technology, brand, product, AI. US and UK. The range →
No giant process.
- You tell us what’s going on.
- We ask questions.
- We figure out whether we can actually help.
- If we can, we tell you what we think the right engagement looks like.
- If we can’t, we tell you that too.
Three shapes it can take
- Fractional leadershipSenior marketing leadership without adding another permanent executive seat.
- ProjectA defined problem, launch or build with a clear beginning and end.
- Ongoing growthContinuous senior thinking and execution around growth, brand and performance.

What are you trying to make happen?
Tell us the situation. Badly is fine.
Got it. We’ll be in touch shortly.
Usually within one business day. If it is urgent, email hello@xmedium.co.
Don’t know what you need? Good. That’s our job.