A marketing agency & product lab
Strategy, creative, growth and AI — plus fractional CMO leadership for companies that need a senior marketing brain without another executive seat. Senior-only. Founder-led.
Extra Medium is a founder-led marketing agency, fractional CMO practice and product lab. We launch, reinvent and grow businesses — brand, creative, growth and technology under one roof — and through Extra Medium Labs we build and operate our own products, led by Magpie, the local creator marketing platform.
Positioning, naming, brand identity, website and go-to-market for things that don’t exist yet — shaped as one arc.
Brand strategy, rebranding and website redesign that close the gap between what your business became and what the market still thinks it is.
Paid media, SEO & AI search, ecommerce, lifecycle and creator channels — run as one system against revenue, with an owner.
Senior marketing leadership, embedded in your business, without another permanent executive seat.
AI consulting, agents and automation wired into how the company actually operates — marketing, reporting, creative, workflow.
Podcasts, events and experiential marketing — the things people are still talking about a year later.
Most growing companies don’t need another executive seat. They need a senior marketing brain in the room — owning the strategy, directing the team and the agencies, and answering for the number. That’s the Lead practice, and it’s led personally by our founder.
Some clients prefer not to be named, and fractional work belongs to the client — so stories are told without logos, with the details that matter. Ask us about any of it.
Growth became a system with an owner, not a pile of campaigns.
One brand, one digital foundation, international expansion supported.
Seed funding to 900,000 users. Magpie is us doing it again, in public.
From Extra Medium Labs: local businesses comp or pay creators who actually live in their city to visit and post honestly — and every visit is tracked. 500 followers is enough when they’re the right 500.
Why lead with our own product? Because a studio that launches its own thing — brand, platform, pricing, go-to-market, operations — gives different advice than one that only sells launches. More from Labs →
Founder & principal
I’ve spent 2 decades in local media and startups, and most recently I’ve been leading marketing for large brands and Fortune 100 companies, including influencer marketing at scale.
Extra Medium is a marketing agency and fractional CMO practice based in Virginia Beach, Virginia. We launch new businesses and products, reinvent brands that have outgrown their look, and run growth systems — paid media, search, creators and AI — measured against revenue, not vanity metrics.
A fractional CMO is a senior marketing executive who leads your marketing part-time — owning strategy, directing your team and agencies, and reporting results — without the cost of a permanent executive seat. Extra Medium’s fractional CMO engagements are led personally by founder Jeff Rimmer.
Extra Medium Labs is where the studio builds and operates its own products instead of only advising clients. Its flagship is Magpie, a local creator marketing platform live in 45 founding markets across 13 countries, where local businesses comp or pay local creators to visit and post honestly, with every visit tracked. Its second live product is Hapsta (hapsta.co), small capped live video rooms where fans hang out or play games with famous people.
Founder-led and high-growth companies, pre-launch startups, manufacturers, consumer brands and established enterprises up to Fortune 100 scale — across consumer products, ecommerce, healthcare, retail, media, music, hospitality, professional services and SaaS. The common thread is ambition, not industry.
With a conversation, not a proposal. Engagements take three shapes: fractional CMO leadership, a defined project such as a launch or rebrand, or ongoing growth work. If we are not the right fit, we say so — and usually know who is.
